We design for the space between what's said and what's meant.
SM3 began with a simple truth: every culture has its own visual language. The signs, symbols, and patterns that feel invisible to those who grew up with them become fascinating texts to those who learned to read them as adults.
We create for people who notice the unnoticed. The rehearsed enthusiasm, the calculated authenticity, the scripts we've all memorized without realizing. Our work lives in that moment of recognition when familiar aesthetics suddenly reveal their strange poetry.
Founded by someone who learned to read African and North American culture like a second language, SM3 translates the ambient noise of modern life into something you can wear. Each design emerges from that peculiar clarity that comes from standing between worlds. Never quite inside, never fully outside, always translating.
About This Project
Why I Design for Communities
I'm Ismail, I live and breathe football, art, and technology. I came to Canada from Morocco chasing a better life. Toronto became home.
Football travels shaped how I see the world. I spent years flying to Barcelona with Penya Barcelonista de Kenitra, watching Barça games and understanding how football connects people across borders. Now I'm part of Penya Blaugrana de Toronto. I make clothes for our community and we watch matches together.
I've been designing football jerseys for small communities in Morocco, fan clubs worldwide, and brands across Morocco and Spain. Always for free when it comes to grassroots teams. Football belongs to the people, not just the corporations.
I design for people who understand that your neighborhood and your team carries culture. As an immigrant, I know what it feels like to search for belonging. I want people to feel included and seen.
SM3 was born from that belief: design, rooted in love for the game, can help build community. If your team plays with heart, I want to help you wear your story.
Are you a football team?
Contact SM3 and get your custom jersey. Design fee? Free.
I design football kits for clubs and communities wherever you are in the world. After you submit the information below, I'll create your custom kit design within 1 week. You can order only the sizes you need. No minimum required.
Team purchase? No problem. Free worldwide shipping on orders over $100.
or DM (@sm3brand)
Required Information
- Team's name (required)
- The story behind the team's foundation (if any)
- Country (required)
- City or neighborhood name where the team is based (required)
- Preferred Main color + 2 sub colors (if any)
- Your team's logo (if any)
- Year the club was founded (if remember)
- Photos or reference images (players, current jerseys, etc.)
- Team motto or slogan (if any)
- Sponsor logo or text (if applicable)
- Design direction or concept (retro, streetwear inspired, minimal, etc.) (if any)
Note: All kit designs are publicly showcased on our website and Instagram. Design copyrights belong to SM3.